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our vision

At LYV.on, we envision a world where women embrace self-care as the foundation for sustainable wellness, personal growth, and intentional living. Through coaching, empowering practices, and thoughtfully designed products, we strive to inspire women to prioritize their well-being, cultivate balance, and build lives that radiate confidence, purpose, and harmony. Together, we create a community where self-care isn’t just a choice—it’s a way of life.

our mission

At LYV.on, our mission is to empower women to reclaim their time, prioritize self-care, and nurture sustainable wellness through personalized coaching, transformative practices, and intentional routines. We are committed to creating a supportive community and offering tools that inspire balance, confidence, and fulfillment—helping women thrive in every area of their lives.

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Our Team

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Maria LyVonne

Maria LyVonne

founder

founder

  • Founder

    Maria LyVonne is a stylist, self-care coach, and advocate based in Chicago, effortlessly navigating life as a mom, wife, career woman, and entrepreneur.

    Her self-care journey began after a fibromyalgia diagnosis, where she discovered stress as a major trigger. Determined to reclaim her well-being, Maria explored transformative stress-relief methods, leading to the creation of LYV.on—a movement dedicated to helping ambitious women prioritize themselves without guilt.

    At the heart of LYV.on is the belief that self-care isn’t a luxury—it’s essential. With years of leadership and HR experience, Maria brings deep listening, time management expertise, and a passion for guiding working moms to reclaim their identity, set boundaries, and thrive. She knows firsthand the power of self-care in creating a balanced, fulfilling life and is on a mission to help women feel their best from the inside out.

    When she’s not coaching, you can find Maria traveling, working out, spending time with friends and family, and embracing the joy of living fully and intentionally. 💛

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Ashley Bassett-Parkins

Ashley Bassett-Parkins

co-founder

co-founder

  • Co-Founder

    Ashley Bassett-Parkins, the quintessential Cali girl, hails from Southern California and currently calls Seal Beach home. Her primary roles in life are that of a dedicated wife and mother, juggling the joys and challenges of parenthood with her husband. Describing herself as a "professional juggler," Ashley is the proud parent of a vibrant son who adds boundless energy to their lives.

    With over a decade of experience in the fashion industry, Ashley's mantra is centered around making others feel their most beautiful and authentic selves. Whether through fashion, beauty, or art, she is passionate about showcasing what inspires us all. More importantly, Ashley is committed to bringing women together, celebrating differences, and uncovering the commonalities that connect us all.

    When presented with the opportunity to be Maria's business partner for LYV-ON, Ashley didn't hesitate to say yes. Her belief in LYV-ON's vision and mission, aligned with her dedication to empowering women, fueled her enthusiasm for the partnership.