Meet Maria · The Founder of LYV.on
I built LYV.on at the intersection of two things — the corporate systems that move women into leadership, and the inner practice that lets them stay there without breaking.
The Why Behind the Work
I didn't start LYV.on because I had a clever idea. I started it because I couldn't stop seeing the same pattern.
For more than fifteen years I've worked inside corporate people strategy — building leadership pipelines, opening new locations, running inclusion programs, and partnering with HR teams to reduce turnover and improve engagement. The work I do for organizations isn't theoretical. It's what I've been doing every day for over a decade and a half.
And in every single one of those rooms, I watched something I couldn't stop thinking about. The most capable women I knew — the most talented, most dedicated, most brilliant leaders — were quietly running themselves into the ground. Not because they weren't working hard enough. Because the systems around them were built on the assumption that personal sacrifice was the price of professional success.
"They were excelling at work. Showing up for their families. Checking every box. And they were completely empty inside."
I was also one of them. A working mother, climbing the corporate ladder, navigating maternity leaves, leading large multi-site teams — and quietly wondering how long I could keep that pace. I needed something different. The leadership development tools available to me were built for a different leader. So I built what I needed.
That's what LYV.on is. The L.I.V.E. Framework is the methodology I wish someone had handed me at every step of the climb. And the work I do now sits at the intersection of two truths I learned the hard way — that organizations don't keep their best women without changing how they support them, and that no individual woman should have to break herself to belong in leadership.
How I Work
I sit in boardrooms on Monday and on coaching calls on Tuesday. The work looks different. The conviction is the same.
When HR teams, DEI leaders, and ERG chairs bring me in, what they're hiring is 15+ years of corporate people strategy translated into measurable behavior change. I've sat in your seat. I know what your KPIs look like. I know what your leadership wants to see.
My work with organizations focuses on the areas I've spent my career being accountable for: engagement, culture, performance management, succession planning, retention, and mitigating high-risk situations before they become organizational crises. Through workshops, keynotes, and consulting engagements, I help your team build the leadership capability that keeps your high-performing women in the building — and bring the next generation up behind them.
When a woman leader books a 1:1 coaching call, what she's choosing is a coach who has actually lived the tension she's describing. Working motherhood. Senior leadership. Building something on the side while excelling in the day job. Wondering if it's possible to do all of this without losing herself.
My 1:1 coaching is built around the L.I.V.E. Framework — Lead Your Mind, Integrate, Vitalize, Evolve — and adapted entirely to who you are and where you're going. We work on the inner practice behind sustainable performance. The mindset, the boundaries, the systems, the habits that hold under pressure. The version of you that doesn't apologize for what it takes to be her.
How I Show Up
My top five CliftonStrengths are how I'm wired — and they're the reason this dual-path practice actually works. Here's what they translate to in a coaching session, a workshop, or a strategic partnership with your team.
When I commit to something, I finish it. Multi-site turnaround work is the proof — and it's why HR teams trust me with their hardest people problems.
I go deep with fewer people, not wide with many. It's why 1:1 coaching is the heart of LYV.on — and why my clients tell me things they haven't told anyone.
I can see the woman you're becoming — and design the practice that gets her there. It's also the reason LYV.on exists at all. I built what I could see was needed.
I don't talk about transformation. I deliver it. Every workshop, every coaching engagement, every keynote — the measure is what shifts after I leave the room.
I can hold a strategy conversation with your Chief People Officer at 9am and a vulnerable coaching moment with a woman leader at 11am — and bring the same presence to both.
If you lead an organization that's ready to invest in its women, or if you're a woman who is ready to invest in herself — there's a way in. Let's figure out the right next step together.